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Did you know that every 15 seconds a new user registers on a social network? This is the data collected in the Digital Report 2021 , from We Are Social, on social networks and digital trends. In this sense, one in two people uses Social Media, which represents more than 3.78 billion users around the planet. Specifically, the most popular social networks in Mexico are Facebook and WhatsApp with the highest percentage of users: 97% and 95% of the total users on networks, respectively. These are followed by Instagram, YouTube, Twitter and LinkedIn. Without going any further, this same study indicates that each user spends an average of seven hours a day online and that one in every three hours on the Internet is spent on these platforms . Without a doubt, given the importance of social networks today, they have become essential in any marketing strategy. However, do you know what the benefits of carrying out marketing strategies on social networks are? We explain the advantages of developing an advertising campaign on Social Media and how to optimize the networks so that you can disseminate information more quickly, achieve greater visibility and encourage interaction with your clients or buyer persona.

The importance of social networks in marketing According to a study by Hubspot , 73% of marketing specialists consider that marketing strategies on social networks are decisive in maintaining a closer interaction with customers, potential customers and their buyer persona. On the one hand, it is worth highlighting the Europe Mobile Number List potential of social networks for branding . In fact, more than 40% of digital consumers use social networks to research new brands or products. This makes Facebook, Instagram, YouTube, WhatsApp or LinkedIn, among others, the ideal place to improve your image, work on your reputation and confirm your brand authority by publishing frequent, quality content that reflects your identity. and a relationship of trust is generated with users. On the other hand, the more quality content, the more likely it is that your potential clients will visit your networks. In fact, 90% of consumers engage with posts that embrace the brand's personality. When you have an audience interested in the brand, it is possible to segment the audience based on sociodemographic factors, location, etc.



This way, it is easier to identify those false followers and reach more specific users who share the values ​​of your brand to increase interactions and its positioning . Likewise, if the links from the blog and the corporate website are complemented with publications on social networks, search engine positioning improves . A CognitiveSEO study showed that there is a direct relationship between the relevance of a brand's social networks with its positioning in search and, therefore, in the generation of organic traffic. In this sense, a greater number of visits and of higher quality is achieved, since these are users who could become potential clients. In summary, a good social media marketing strategy is essential , since it allows you to: Do branding: improve the image, reputation and authority of the brand. Increase interactions with clients and potential clients. Have better positioning in search engines. Therefore, it is not only essential to take into account the importance of social networks for your digital campaign, but you also have to know how to optimize them so that the marketing strategy obtains the greatest profitability. Importance of social networks How to optimize social networks According to a study by The Harris Poll , more than half of consumers are frustrated with brands that do not offer any human interaction.
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