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Christmas shopping skyrockets, and although we are in November, it is time to make strategic decisions to prepare the Christmas campaign . The latest study that Google has launched on consumer trends at Christmas in Spain indicates that between November and January an optimal window opens to boost sales. In 2013, 29% of purchases and 66% of searches were made on the Internet, with an average expenditure of €671 and an increase of 1.8% compared to the previous year, with an average expenditure of €659. 66% of consumers used online channels to search for gifts , with 40% of annual online purchases concentrated during the Christmas period. According to the Google graph, the majority of Christmas sales begin on November 25, reaching their peak between December 1 and 15. However, the tradition of the Three Wise Men means that the shopping period extends until the first week of January. Another trend to take into account this Christmas is searches through mobile devices. Keep in mind that 57% of Christmas shoppers do not have a specific product or brand in mind when they start the search. Thus, 80% of Spanish Smartphone users use it to search for products or services.

Of these, 22% changed their purchase idea after searching for information from these devices, 41% started the search from their mobile phone and completed their purchase on the computer. And 63% of Smartphone buyers make at least one purchase per month . For all this, mobile devices will be the main protagonists of the Christmas holidays . And not only in ecommerce, but in offline channels. Another interesting fact is that location-based Google Adwords ads led 32% of users to visit the physical store and make the purchase , and 19% led them to make unplanned visits and purchases. Here are some Oman Telegram Number Data tips on how to prepare your ecommerce for Christmas: Write articles related to Christmas shopping on your blog, suggesting products and giving ideas for rules. Choose 2 or 3 keywords per article and boost your SEO by making them repeat between 2% and 5%, to improve the word density of your entry. Find the star items of your business and promote them. Be creative and add value in the text of your article. Launch a campaign on Google Adwords to attract the public to your store. Your competitors will. If you don't do it you will lose visibility. In addition, at Business Go we have €150 as a gift for your first campaign. Add value to your sales with special promotions during the Christmas period such as: offering free shipping, applying free returns, creating special discounted product packs. Work and optimize your packaging with Christmas and gift motifs.





Don't forget to personalize your ecommerce with Christmas motifs, to encourage purchases. It's Christmas! Remember that during the Christmas campaign your annual turnover can double, even triple, why? Because it is traditional to give gifts and your audience counts on it, saving money for these dates. Also keep in mind that many of your buyers receive double pay on these dates. If they spend more, you should invest in advertising to increase your profits and improve your ROI. Think that offline commerce hires more staff, and optimizes its sales processes to attract a larger audience. Why not you? For an online or e-commerce store, your strategy is based on gaining notoriety in searches , so that you can attract more buyers to persuade them to buy, with an advantage. People who do not usually buy during the year, at Christmas, respond to emotional calls to action, are interested in different products, and spend more on each gift. In short, if you want your ecommerce to succeed this Christmas you have to start preparing now to be able to absorb the activity in one of the times with the highest sales volume of the entire year.
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