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Snapchat and its Discover section, its tool to stand out
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When Snapchat unveiled Discover , a place on the messaging app where media companies could publish original stories, one of the first to use the platform was Mashable.


Mashable quickly invested time and money into making daily videos and stories for Discover to appeal to the app's young audience.

This job, which like everything at Snapchat, disappeared within 24 hours, was expensive for the technology site .

[Tweet “Snapchat seems to be betting on its Discover section to surpass its rivals”]

But even so, Mashable is generating money from Discover thanks to a partne Job Function Email Database rship with the company that owns Snapchat, Snap, to sell ads on its videos and stories. Mashable now sees Discover as a major revenue stream.


Snapchat and its Discover section, competitive advantage of the social network
This experience illustrates how Discover has become very important to Snap . This company went public in March and has been under constant attack from Facebook.

Mark Zuckerberg's social network , including its Instagram image network, has sought to copy several of Snapchat 's features this past year.

With Facebook's sheer size – it has 1.3 million daily users, compared to Snapchat 's 161 million – investors are closely watching whether Snap can remain distinct and retain its competitive advantage.

Discover is a big part of this . It was introduced in and is similar to a menu of channels, arranged by the brand of each content creator. People tap each channel and scroll through the day's stories and videos.

More than 100 million users view Discover content each month , according to Snap.



Signs of Discover's success
Some signs of Discover's success include that Snap could even generate original television shows, an initiative the company has been working on for several months.

It has also served to help people stay loyal to the brand, even as the 6-year-old company acknowledges that growth has slowed lately.

Advertisers are concerned that their ads do not appear near questionable content. For this situation Snap would offer them premium ads on Discover .

Although the number of Snapchat users is smaller than that of Facebook , advertisers reach a lot of people on Discover.

For example, Steven Kydd, owner of Tastemade, said the company gained more than 1 billion views in one month on Discover.

Plus, people don't just jump on videos and stories : more than 28% of users in the United States visit the Tastemade channel at least 5 times a week and have grown 4.5 times in audience over the past year.

This section, without a doubt, is functioning as a place with a special selection of content where brands have a special space to advertise, which is also affordable in general costs.
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